Air France is making waves at Newark Liberty International Airport (EWR) with a strategic move that caught many by surprise: acquiring the SAS lounge in Terminal B, now under Air France’s management. While the lounge still carries SAS branding, it already serves Air France's business-class passengers, providing seating, dining, and a much-needed relaxing space. By 2025, it's expected to reopen as a fully branded Air France lounge following significant refurbishments.
This development comes after Air France's October 2024 announcement of a $13.4 million investment in a new Newark lounge. When I flew out of Newark in December, however, that vision had yet to materialize. My son and I were given $35 meal vouchers each, a temporary fix after Air France lost access to the British Airways lounge. While the vouchers helped, the lack of a dedicated space made it clear how important this upgrade was.
Fast forward to February 2025, and the change is already noticeable. Upon checking in today, I was directed to the SAS lounge and discovered that it had been purchased by Air France. The lounge, located in the B-60 section instead of the previously used B-50 gates, marks a significant shift. While it is currently modest and not on par with Air France's luxurious JFK Terminal 1 lounge, it is a clear improvement. Once fully renovated, the new lounge will elevate the premium experience for Air France's Newark passengers.
This strategic move is incredibly smart. By acquiring an operational lounge, Air France can offer immediate benefits to its business-class customers instead of waiting for construction delays. This upgraded offering could help boost business-class ticket sales and potentially lead to a second daily flight from Newark to Paris. The timing is also ideal, as SAS recently joined the SkyTeam alliance, aligning its network with Air France-KLM.
The current setup isn't luxurious, but it serves its purpose with essentials like food and seating. Over the next year, the SAS branding will gradually fade, and by 2025, we can expect a fully revamped space with Air France's signature touches. This is more than just a lounge. It is a sign of Air France's expansion and commitment to making Newark a key player in its transatlantic network.
For frequent Air France travelers like me, this is exciting news. The lounge already adds value, and the upcoming renovations promise even more. I'll be keeping an eye on how this development impacts Air France's future growth, particularly whether it results in additional daily flights. One thing is clear:”Air France at Newark is only just starting.
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